Saturday, January 29, 2011

In response to Laurie Whalen's post

"Companies use different means of propaganda in order to attract their customers to their product.  Propaganda uses facts of the product selectively in order to make their product more appealing.  Some people think this is false advertising however it is just a way for companies to make their product look better in order to make sales."

Companies use drastically different means to attract customers to their product. Even though they are selectively chosen, it is still the consumers job to see through propaganda in order to make the most intelligent decision on the product or service. When I put "propaganda" into YouTube, majority of the links are on Hitler. Even though it is used during war time, that is not the only setting. The following link explains what propaganda is as well as some art to illustrate how marketing companies use propaganda. The Art of Propaganda

The 4 P's of Marketing Yourself

When going in for an interview it is important that you think of yourself as a product. You are selling yourself to a company in hopes that they will "purchase" you as a good investment for their company. You want to market yourself with your best characteristics being the most distinct. As part of the interview process, it is important that the place factor is thought about. Where exactly do you want yourself to be? Not only on the hierarchy of the company but also the global location. It just does not make sense to work some place where it would be more of a hassle to work in the ideal location when your commute is over an hour away. Distribution is important. You can use resume sights like monster.com to put your statistics out there on the internet. Another factor that is important is price. You do not want to sell yourself short in order to get a job. You have worked hard for your education, therefore you deserve the best. The right job will show up, even if that means that you have to work at a mediocre job until that day comes. Last, it is important to promote yourself. You want to look at yourself in a positive light by highlighting your best personality traits, but by also humanizing yourself. An interviewer understands that no one is perfect and that you have a life, but you want to show them is that regardless of your personal life, you will put your best foot forward in making the company better. In preparation of the interview, you should ask yourself why this company is a good fit for you. You should promote yourself in dressing appropriately as well as speaking grammatically correct. No company is going to hire you if you show up sloppy or speak with a weak vocabulary. After analyzing the four p's, what other word could fit into this chart?

Monday, January 24, 2011

Marketing, advertising, and propaganda

Marketing, advertising, and propaganda are all words that are lumped in the same category.  Even though they words are close, there are still major differences.
According to the textbook marketing is, "The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment." In simpler words, a business will market a product or service in the hopes of making customers continuously satisfied in various economic situations. The textbook also uses the example of Wendy's and Burger King. These fast food restaurants rely on repeat customers whereas the customers rely on a consistent, tasty, inexpensive meal. When talking about marketing, it is important to mention demographics. Specific demographics are what businesses market to. For example, Life Alert is marketed towards senior citizens. The product is a safety device which alerts the police department when it is pushed. The Life Alert company has marketed their product so that senior citizens feel safe; period.
Advertising is, "Paid nonpersonal communication about an organization and its products transmitted to a target audience through mass media." More specifically, advertising is selling a product or service to a group of people via various forms of media. For example, billboards on the highway advertise mainly local restaurants or key businesses in the area. The difference to marketing is that advertisements are placed in general areas to hit as many demographics as possible. For large attractions like a famous museum, the museum may have a billboard to let tourists know that it is in the area.
The third area is propaganda. Propaganda is a form of communication that is aimed at influencing an attitude towards a product or service. This differs from marketing and advertising because propaganda tells specific information that is chosen. For example, an infomercial is an example of propaganda. Infomercials use descriptive and select information to persuade the audience to purchase the item.
The three words are very specific to each other but have slightly different definitions. What is another example of propaganda that is used in today's society?