Saturday, January 29, 2011

The 4 P's of Marketing Yourself

When going in for an interview it is important that you think of yourself as a product. You are selling yourself to a company in hopes that they will "purchase" you as a good investment for their company. You want to market yourself with your best characteristics being the most distinct. As part of the interview process, it is important that the place factor is thought about. Where exactly do you want yourself to be? Not only on the hierarchy of the company but also the global location. It just does not make sense to work some place where it would be more of a hassle to work in the ideal location when your commute is over an hour away. Distribution is important. You can use resume sights like monster.com to put your statistics out there on the internet. Another factor that is important is price. You do not want to sell yourself short in order to get a job. You have worked hard for your education, therefore you deserve the best. The right job will show up, even if that means that you have to work at a mediocre job until that day comes. Last, it is important to promote yourself. You want to look at yourself in a positive light by highlighting your best personality traits, but by also humanizing yourself. An interviewer understands that no one is perfect and that you have a life, but you want to show them is that regardless of your personal life, you will put your best foot forward in making the company better. In preparation of the interview, you should ask yourself why this company is a good fit for you. You should promote yourself in dressing appropriately as well as speaking grammatically correct. No company is going to hire you if you show up sloppy or speak with a weak vocabulary. After analyzing the four p's, what other word could fit into this chart?

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