"Both the constant marketing and uniqueness of the product are extremely important. Is there anything else that make a product successful?"Laurie brings up a good point that, is a logo what really makes a company successful? She uses Shell gas station as an example. Gas stations are constantly trying to sponsor non-profit organizations and sports teams. By sponsoring organizations, not only is the logo used, but purchasers also realize that the company is not just looking for a quick dollar, but rather to give back to the community.
Another way that a product is successful is by constantly changing for different times. For example, Coke and Pepsi both just launched a flashback of their product with real sugar in it instead of a reduced sugary mix. This reminds consumers of the nostalgia behind these beverages and jogs their memories of days past.
Is there anything that you as the reader think that Laurie and I missed?
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