Do this get your attention? The idea of living above the influence means that you are leading a healthy lifestyle without drugs and alcohol. The above the influence advertisement campaign is directly marketed at teenagers, but also gets the attention of adults. Even though parents have been through the difficulty of teen years as well, times do change and pressure seems different. I just need to ask, do the ads really help?
It is important that the campaign does not advertise any sort of fun that can be associated with drugs and alcohol, but instead market how destructive the behaviors can be. Abusing a substance can lead to failing yourself, school, losing trust from your parents and friends, and eventually losing hope. What needs to be remembered is that there can always be a way out, and for this reason, I like the ad campaign.
I am hoping that the campaign will start advertising the destructive behavior of suicide. There is a lot of literature on drinking and driving and how addiction can ruin a life, but what about when someone feels as though all hope is gone? It would be really great to see this addition to the team.
Another way that the campaign can be increased is spreading awareness throughout college campuses as well. Maybe the campaign could have speakers that talk nationwide to various high schools and colleges so that there can be a personal effect on what the campaign is trying to accomplish.
Would you go to a campaign like this?
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